Carryup kid was first conceptualized by our client, when during a zoo trip with her kids, she needed additional help transporting her youngest child back to the car when they pooped out.

She managed to jerry rig her backpack and transported her child that way (with difficulty).

As “necessity is the mother of invention” we helped design-develop, source materials, prototype, produce samples and a tech pack, for an all in one back pack-baby sling combination.